Supplementary Materials for: Meme Marketing and Consumer Behavior in the Digital Age: A Systematic Literature Review Using the S-O-R Framework

This repository contains the supplementary materials supporting the systematic literature review entitled "Meme Marketing and Consumer Behavior in the Digital Age: A Systematic Literature Review Using the Stimulus–Organism–Response (S–O–R) Framework." The repository has been updated to enhance the transparency, methodological rigor, and reproducibility of the review. The repository includes: Supplementary methodological documentation Review protocol Database selection and search strategy Representative Boolean search queries Database-specific search adaptations Eligibility criteria PRISMA-based study selection workflow Search transparency and reproducibility statement Search window clarification Classification of included studies Conceptual framework clarification Publication bias discussion Theoretical scope and future research proposition Language restriction statement Included studies dataset Quality appraisal table These materials provide additional methodological details supporting the findings reported in the manuscript and facilitate transparency and reproducibility of the systematic literature review.