Personal Loan Modeling

该案例与一家银行（Thera银行）有关，该银行的管理层希望探索将其负债客户转换为个人贷款客户（同时保留他们作为存款人的方式）的方法。该银行去年针对负债客户开展的一项活动显示，成功实现了9％以上的成功转化率。

This case study concerns Thera Bank, whose management aims to explore strategies for converting its liability customers into personal loan customers while retaining their status as depositors. A campaign targeting these liability customers that the bank launched last year yielded a successful conversion rate of over 9%.

搜集汇总

背景与挑战

背景概述

该数据集包含Thera银行5000个客户的信息，旨在通过分析客户数据预测个人贷款营销活动的响应情况。数据集特点包括无缺失值、混合数值和分类属性，以及部分偏斜的预测变量。