Wish for personalized product recommendations when buying online 2023, by country

A survey from early 2023 indicated that over one in two consumers wished for personalized product recommendations online in Portugal, coming first in a ranking of 17 countries. U.S. shoppers followed closely with 49 percent of preferences. Product recommendations shown online were appreciated by 48 percent of consumers in Ireland, whereas Finnish consumers liked them the least (34 percent).

一项始于2023年初的调查显示，在葡萄牙，超过一半的消费者期望在线获得个性化产品推荐，位居17个国家排名首位。美国消费者紧随其后，49%的消费者表示偏好。在线展示的产品推荐在爱尔兰受到48%消费者的青睐，而芬兰消费者对其的喜爱程度最低，仅为34%。