Interactive ad spending growth in Russia 2021, by industry

In 2021, every tenth surveyed entertainment brand in Russia planned to increase its interactive advertising spending by more than 50 percent in comparison to the previous year. In the fast-moving consumer goods (FMCG) sector, over 40 percent of companies expected their digital ad budget to remain on the same level as in 2020.

在2021年，俄罗斯每十个被调查的娱乐品牌中，就有超过一半计划将其互动广告支出较上一年度增长超过50%。在快速消费品（FMCG）领域，超过40%的企业预计其数字广告预算将与2020年保持同一水平。