YouTube Music brand profile in Brazil 2024

According to a 2024 survey, around 97 percent of the interviewed digital music consumers in Brazil were aware of YouTube Music. Unlike its freely accessible version, the platform's subscription-based format was slightly less popular in the country, although more popular than the service's Premium version. Around 65 percent of respondents claimed to use the video platform's music-focused version, while 56 percent of respondents said they were likely to use it again. Additionally, about 66 percent of respondents said they like YouTube Music, as only 50% of Brazilian video-on-demand users had heard about YouTube in the media, on social media, or in advertising over the past four weeks.

根据2024年的调查数据，巴西的数字音乐消费者中有约97%知晓YouTube Music。相较于其免费版本，该平台的订阅制模式在该国略逊一筹，但依然比服务的高级版更受欢迎。大约65%的受访者声称使用该视频平台的音乐版块，而56%的受访者表示他们有可能再次使用。此外，大约66%的受访者表示喜爱YouTube Music，而在此前四周内，仅有50%的巴西视频点播用户在媒体、社交媒体或广告中听说过YouTube。