eCommerce Benchmark KPIs: DIY in Thailand

In 2023, next to an add-to-cart rate of 7.3%, a cart abandonment rate of 79.6%, and a conversion rate of 1.5%, the eCommerce Benchmark KPIs for DIY in Thailand also consist of an AOV of US$141.5, a discount rate of 8.8%, and a return rate of 5.7%.

至2023年，泰国DIY电子商务领域的关键绩效指标（KPIs）包括7.3%的加入购物车率、79.6%的购物车放弃率、1.5%的转化率，同时亦涵盖平均订单价值（AOV）为141.5美元、8.8%的折扣率和5.7%的退货率。