Consumer Survey (June 1966)

Multi-topic survey from the field of market research.

Topics: perceived and expected price development; preferred shop
closing times; shopping habits; knowledge of brands; product tests;
product image of beer and wine determined by the shopping list
procedure; beverage consumption; television habits and commercials
noticed; smoking and cancer; attitude to an advertising prohibition for
tobacco goods; presumed reputation of the FRG abroad; attitude to the
financial expenses of the 1972 Olympic Games; preferred leisure
activities; participation in early-morning sport; attitude to
university study and the financial burden of children´s education;
ideas on appropriate education for boys and girls; judgement on
Berlin´s situation; attitude to exchange of speakers between East and
West; relatives in the GDR; party preference; reading of newspapers;
going to the movies; use of various means of transport; time expended
on the way to work.

Demography: age (classified); sex; marital status; religious
denomination; school education; professional position; employment;
household income; size of household; composition of household; head of
household; number of adults in household; city size.