Most popular global mobile messaging apps 2024

As of April 2024, two billion users were accessing the WhatsApp messenger on a monthly basis. The app’s reach in usage penetration is particularly strong in markets outside the United States, and it is one of the most popular mobile social apps worldwide. WeChat amassed over 1.3 billion users, and Facebook Messenger amassed around 1,010 million users worldwide. Instant messaging is a type of online chat which offers real-time text transmission via internet. Since the appearance of the smartphone and the subsequent explosion of mobile apps, low-cost or free chat and social messaging apps have proven themselves as a cheap alternative to operator-based text messaging via SMS. Many messenger apps offer features such as group chats, the exchange of graphics, video and even audio messages as well as stickers or emoticons.

截至2024年4月，已有二十亿用户定期使用WhatsApp即时通讯应用。该应用在非美国市场的用户渗透率尤为显著，是全球最受欢迎的移动社交应用之一。微信拥有超过13亿用户，而Facebook Messenger的用户量则约为10.1亿。即时通讯作为一种在线聊天形式，通过互联网提供实时文本传输功能。随着智能手机的普及及移动应用的迅猛发展，低成本或免费的聊天和社交通讯应用已成为运营商基于短信的文本通讯的廉价替代品。众多即时通讯应用提供诸如群聊、图形、视频和音频消息交换，甚至贴纸或表情符号等丰富功能。

搜集汇总

背景与挑战

背景概述

该数据集统计了截至2025年10月全球最受欢迎的移动通讯应用，基于月活跃用户数排名，显示WhatsApp以30亿用户位居第一，其次是WeChat（14.1亿）和Telegram（10亿）。数据覆盖全球范围，来源包括公司声明和广告资源，但部分数据（如Messenger）基于潜在广告覆盖而非实际用户数，需注意其局限性。