Values.

This study introduces operational laws for Aczél-Alsina aggregation within the framework of generalized bipolar neutrosophic sets (GBNS), tailored for group decision-making scenarios. Novel aggregation operators, including the Generalized Bipolar Neutrosophic Aczél-Alsina Weighted Average (GBNAAWA), Generalized Bipolar Neutrosophic Aczél-Alsina Ordered Weighted Average (GBNAAOWA), Generalized Bipolar Neutrosophic Aczél-Alsina Hybrid Weighted Average (GBNAAHWA), Generalized Bipolar Neutrosophic Aczél-Alsina Weighted Geometric (GBNAAWG), Generalized Bipolar Neutrosophic Aczél-Alsina Ordered Weighted Geometric (GBNAAOWG), and Generalized Bipolar Neutrosophic Aczél-Alsina Hybrid Weighted Geometric (GBNAAHWG), are proposed to address complex decision-making processes under uncertainty. The methodology is demonstrated through a case study and an illustrative example to validate its practical applicability. Comparative and sensitivity analyses highlight the robustness and adaptability of the proposed operators in various decision contexts. Key findings, discussions, and limitations are presented to provide insights into the method’s effectiveness and areas for future research. This work contributes to advancing decision-making models by integrating Aczél-Alsina aggregation with bipolar neutrosophic theory, offering a novel approach to handling ambiguity and conflicting information.