Attitude towards Black Friday purchases in Italy 2023

According to a 2024 survey, about 12 percent of Italian consumers stated that the year before they had made at least one impulsive purchase during Black Friday. However, the greater part of respondents stated that they only purchased the items they had initially planned to.

根据2024年的一项调查，大约12%的意大利消费者表示，在上一年的黑色星期五期间，他们至少有过一次冲动购买。然而，受访者中的大部分表示，他们仅购买了最初计划购买的商品。