Angola (2011): FoQus on Segmentation for HIV prevention between MSM of Luanda

This study aims to gather data useful for designing the following elements of the concept for condom use promotion with Haitian MSM. Specifically, the study objectives are to regarding the nine code codification: a. Identify beliefs to reinforce and beliefs to change related to condom use among MSM b. Build one or more character archetypes of the MSM population c. Identify current strategies used by target audience members to overcome obstacles to the desired behavior d. Describe the openings – when, where, and by whom target audience members can be effectively communicated with e. Describe target audience members’ past experiences with the desired behavior and alternative behaviors in the category f. Describe the level of knowledge and sophistication with which target audience members approach decisions about the desired behavior g. Understand current brand associations with MSM condom users and Pante condoms The Study will also permit to describe the accessibility to HIV services for Angolan MSM and how MSM live their sexual orientation with the Stigma and Discrimination surrounding them