Leading most valuable brands in the U.S. 2020

Google is a California-based, multinational internet company which provides digital products and services such as online search and advertising, cloud computing and software. As of 2020, Google was ranked as the third most valuable brand in the United States, with a brand value of around 303 billion U.S. dollars. Amazon, Apple, Google, Microsoft, and Visa were the top five most valuable brands that year. Except for Visa, these companies also feature at the top of the rankings for most valuable global brands, showing the size of U.S. brands in the global market. Brand value Brand value, not to be mistaken with brand equity, is a commonly used phrase in the marketing industry. It describes the value of brands based on the assumption that the owner of a well-known brand name can generate more money compared to products with a less well-known name. Nation brand value When it comes to nation brand value, the United States was the leading country by some distance in 2019, valued at more than billion more than brand value of second placed China. Nation brand value refers to the impact of a country’s national image on a country’s economy and the brands based in the country.

谷歌是一家总部位于加利福尼亚州的国际互联网公司，提供包括在线搜索和广告、云计算及软件在内的多种数字产品与服务。截至2020年，谷歌被评为美国第三大最有价值品牌，品牌价值约为3030亿美元。当年，亚马逊、苹果、谷歌、微软和维萨位列最有价值品牌前五名。除维萨外，这些公司亦在全球最有价值品牌排名中位居前列，彰显了美国品牌在全球市场的巨大影响力。品牌价值（Brand Value），不应与品牌资产（Brand Equity）混淆，是市场营销领域常用的一个术语。它基于这样一个假设：知名品牌的拥有者相较于品牌知名度较低的产品，能够创造更多的财富。国家品牌价值（Nation Brand Value）方面，美国在2019年遥遥领先，其品牌价值比位居第二的中国高出数十亿美元。国家品牌价值指的是一个国家的国家形象对其经济及国内品牌的影响。