IPA Dataset for Tesla's Glocalization Strategy in the Japanese EV Market

This dataset contains the raw results of an Importance-Performance Analysis (IPA) survey conducted to evaluate Tesla’s glocalization strategy in the Japanese electric vehicle (EV) market. Data include respondent evaluations of 20 strategic attributes across four dimensions: product lineup, pricing & payment conditions, sales & service, and charging infrastructure. The dataset supports the empirical analysis in the paper "A Study on Foreign Entry into the Japanese EV Market: The Case of Tesla’s Glocalization Strategy".