The Influence of Electronic Word of Mouth (eWOM) Via The TikTok Application on The Purchase Intention of ROBOT Products
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The following is a raw dataset from 140 respondents who have met the hypothesis testing criteria in the paper entitled "The Influence of Electronic Word of Mouth (eWOM) Via The TikTok Application on The Purchase Intention of ROBOT Products." This paper applies a quantitative approach and PLS-SEM through SmartPLS 4.0 as the software used.
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Zenodo创建时间：
2025-12-23
