Impact of Black Friday mobile ads on purchase decisions in Germany 2022

During a survey fielded in Germany in the third quarter of 2022, 42 percent of respondents stated that mobile ads they saw during the Black Friday/Cyber Monday period influenced their purchase decisions. What is more, 19 percent of respondents said that the ads were the only reason they made a purchase.

在2022年第三季度于德国进行的一项调查中，42%的受访者表示，他们在黑色星期五/网络星期一期间所看到的移动广告影响了他们的购买决策。更值得注意的是，19%的受访者声称，这些广告是他们购买的唯一动因。