怡人玩具天猫店铺客户塑料玩具偏好数据

通过对宁波怡人玩具有限公司天猫店铺客户，按玩具类型从浏览、收藏、购买、购买平均价格等多方面进行数据采集，并且采集客户购买时间、年龄、所在城市等数据，根据塑料玩具偏好数据算法规则，得到塑料玩具偏好数据。帮助相关公司塑料玩具实现精准营销、降低销售费用、扩大客源。通过以下算法规则对客户进行塑料玩具偏好指数定义：塑料玩具偏好指数=(塑料玩具浏览量占比+塑料玩具收藏量占比+塑料玩具购买量占比)*(50+塑料玩具平均价格)*(100-年龄)*(最近消费时间-首次消费时间，按月份计)*性别系数(男性为1,女性为1.2)*城市系数(一线城市为1.2,二线城市为1.1,三线城市及以下为1)/10000

Data collection was performed on customers from the Tmall store of Ningbo Yiren Toys Co., Ltd., covering multiple dimensions including browsing behavior, collection actions, purchase records and average purchase price per toy category, as well as customer-specific data such as purchase timestamp, age and city of residence. Plastic toy preference datasets were generated based on the predefined algorithmic rules for plastic toy preference analysis. This resource enables relevant enterprises to implement precise marketing for plastic toys, reduce sales expenses and expand their customer sources. The plastic toy preference index is defined for each customer via the following algorithmic formula: Plastic Toy Preference Index = [(Proportion of plastic toy browsing volume + Proportion of plastic toy collection volume + Proportion of plastic toy purchase volume) * (50 + Average plastic toy purchase price) * (100 - Age) * (Time since last purchase - Time since first purchase, calculated in months) * Gender coefficient (1 for male, 1.2 for female) * City coefficient (1.2 for first-tier cities, 1.1 for second-tier cities, 1 for third-tier cities and below)] / 10000

搜集汇总

数据集介绍

特点

该数据集记录了怡人玩具天猫店铺客户的塑料玩具偏好数据，包含客户基本信息和行为数据，通过特定算法计算偏好指数，用于精准营销。数据集规模为2946条，每月更新。