Spending on programmatic advertising in Finland 2014-2018, by deal type

This statistic shows the spending on programmatic advertising in Finland by type of deal from 2014 to 2015, with a forecast to 2018. Programmatic advertising is the fully automated and individualized purchase and selling of advertising surface in real-time. The programmatic advertising spending is expected to increase during the period under consideration. According to the source, the expenditure for open (real-time bidding) advertising amounted to 12 million euros in 2015 and is estimated to reach 22 million euros in 2018.

本统计数据显示了2014年至2015年间芬兰按交易类型划分的程序化广告支出情况，并对2018年进行了预测。程序化广告是指广告位在实时环境下实现的全自动化、个性化购买与销售。预计在考虑的期间内，程序化广告的支出将有所增长。根据数据来源，2015年开放（实时竞价）广告的支出达到1200万欧元，预计到2018年将达到2200万欧元。