Danish use of news, 2008

This study is the basis of an analysis of the Danes’ consumption of news across media and formats which offer different kinds of information on society. The study examines the perceived “worthwileness” of news media by studying different aspects of the consumption of news. Combined, this provides an overview of the Danish news market from the perspective of the users at the end of 2008. The study seeks to answer three main questions: Which news media is perceived to be “worthwhile” by the Danes? Which news media is perceived to be the most “worthwhile” by the Danes? Which news media is perceived to be the most “worthwhile” in regards to two different news functionalities: Providing an overview of the events of the day and providing background information on the day’s events?.