NFL league/team sponsorship revenue 2010-2022

Sponsorship spending on the National Football League (NFL) and its teams has increased annually since 2010, reaching a record 1.88 billion U.S. dollars worldwide during the 2022 season. Nike is one of the league’s main sponsors, providing uniform and apparel to all 32 NFL teams since 2012 – the two parties agreed a long-term extension to their rights partnership in 2018.Why are sponsorship deals worth so much?Sponsors are prepared to spend large amounts of money to get their brand displayed on big screens and pitch-side hoardings in stadiums across the NFL. Attracting the attention of supporters within the stadiums is one aim, but the primary motive for the investment is to have the brand exposed to the millions of TV viewers worldwide – the average television viewership of an NFL regular-season game in the United States during the 2021 season was around 16.7 million.Sports sponsorship across the U.S.The NFL is by far the most popular sport in terms of TV viewership in the United States: NFL games accounted for the vast majority of the top most-watched sporting events in the United States in 2022. It is no surprise, then, that the NFL generates more money from sponsorship deals than both the National Basketball Association (NBA) and Major League Baseball (MLB). Figures for the NBA increased significantly during the 2017-2018 season as it began allowing shirt sponsorship for the first time.

自2010年以来，美国国家橄榄球联盟（NFL）及其球队的赞助支出逐年攀升，在2022赛季全球范围内达到了创纪录的18.8亿美元。耐克是该联盟的主要赞助商之一，自2012年起为所有32支NFL球队提供制服和服装——双方于2018年同意延长其权利合作协议。赞助协议为何价值连城？赞助商愿意投入巨额资金，以期在NFL各场馆的大屏幕和场边围栏上展示其品牌。吸引场馆内的球迷注意力固然是一项目标，但投资的主要动机在于使品牌得以向全球数百万电视观众曝光——2021赛季美国NFL常规赛的平均电视观众人数约为1670万。在美国，体育赞助领域独占鳌头的无疑是NFL：2022年，NFL比赛占据了美国最受瞩目的体育赛事排行榜的大多数位置。因此，NFL从赞助协议中获得的收入超过了美国国家篮球协会（NBA）和职业棒球大联盟（MLB）。2017-2018赛季，随着NBA首次允许球衣赞助，其赞助支出数据显著增长。