Italy: shelf space allotted to supermarket own pasta brand in 2017

This statistic shows a comparison between the shelf space allotted to supermarket own pasta brands and other pasta brands in supermarkets and superstores in Italy in 2017. According to the study results, only the supermarket chain Simply allotted significantly less shelf space to their own pasta brand than to other ones (73 percent of surveyed supermarkets). Esselunga, by contrast, showed a more pronounced tendency to dedicate less shelf space to other pasta brands than their own one.

本统计数据展示了2017年意大利超市及大型超市中，自有品牌意面与其他品牌意面所分配的货架空间对比。研究结果表明，仅 Simply 超市连锁店对其自有品牌意面的货架空间分配显著低于其他品牌（调查的超市中有73%）。相比之下，Esselunga 则表现出一种更明显的趋势，即对其他品牌意面的货架空间分配少于对其自有品牌意面的分配。