Behavioral Aspects of Price Setting, and Their Policy Implications
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下载链接：
https://www.nber.org/papers/w13754
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资源简介：
This paper starts by discussing consumers' cognitive and emotional reaction to posted prices. Cognitively, some consumers do not appear to make effective use of price information to maximize their consumption-based utility. Emotionally, prices can induce regret and anger among consumers. The optimal
提供机构：
美国国家经济研究局
创建时间：
2008-01-01
