Ad and Media Perception UK

This dataset contains results from a panel survey conducted in the UK on the perception of media and advertisement. It contains answers to question such as "To what extent do you agree or disagree that the information provided in advertising in a social media site (e.g. Facebook, Instagram, Twitter, LinkedIn etc.) is trustworthy" and questions about fake news. The study was conducted in 2022. This dataset provides insights into the perception of traditional and social media in the UK at the height of the COVID-19 pandemic which could be used for market research and sociology studies, among others.