Ad and Media Perception UK

This dataset contains results from a panel survey conducted in the UK on the perception of media and advertisement. It contains answers to question such as "To what extent do you agree or disagree that the information provided in advertising in a social media site (e.g. Facebook, Instagram, Twitter, LinkedIn etc.) is trustworthy" and questions about fake news. The study was conducted in 2022. This dataset provides insights into the perception of traditional and social media in the UK at the height of the COVID-19 pandemic which could be used for market research and sociology studies, among others.

搜集汇总

背景与挑战

背景概述

该数据集基于2022年在英国开展的面板调查，收集了公众对传统及社交媒体广告可信度与假新闻等问题的认知态度。这些数据揭示了新冠疫情高峰期英国社会的媒体感知情况，适用于市场研究和社会学分析等领域。