eCommerce Benchmark KPIs: Beverages in Pakistan

In 2023, next to an add-to-cart rate of 12.1%, a cart abandonment rate of 84.6%, and a conversion rate of 1.9%, the eCommerce Benchmark KPIs for Beverages in Pakistan also consist of an AOV of US$59.9, a discount rate of 14.2%, and a return rate of 1.7%.

于2023年，巴基斯坦饮料类电子商务基准关键绩效指标（KPIs）亦呈现出12.1%的加入购物车率、84.6%的购物车放弃率以及1.9%的转化率。此外，平均订单价值（AOV）为59.9美元，折扣率为14.2%，退货率为1.7%。