Willingness to see sponsored ads on social media South Korea 2023

According to a survey conducted by Rakuten Insight in South Korea in 2023, nearly 44 percent of respondents stated that they did not want to see sponsored ads on social media platforms. Of those who were willing to view such ads, around 24.8 percent were only interested in personalized, targeted ads, while a similar share wanted to use them to find good offers or discounts.

根据2023年在韩国由乐天洞察公司进行的调查，近44%的受访者表示他们不希望在社交媒体平台上看到赞助广告。在愿意查看此类广告的受访者中，大约24.8%的人仅对个性化、精准的广告感兴趣，而与之比例相当的一部分人则希望利用这些广告寻找优质优惠或折扣。