Data Tabulation and SmartPLS Output

Indonesia has been seen as a highly promising growth market for entertainment on a global scale, yet research on virtual reality (VR) in Indonesian amusement parks remains scarce. This study investigates the impact of VR exposure on visitor behavior, focusing on psychological aspects including telepresence, flow, and enjoyment, and their influence on revisit intentions towards VR ride simulators. A survey employing purposive sampling yielded 138 usable responses. Data analysis utilized Partial Least Squares (PLS) to examine relationships between telepresence, flow, enjoyment, attitudes toward VR ride simulators, and revisit intentions.