Sustainability of Public Transportation: An Examination of User Behavior to Real-Time GPS Tracking Application

This dataset examines the impact of the UniBus mobile app, a real-time GPS tracking solution, on public transport ridership in Sarawak, Malaysia. Data were collected in Kuching, focusing on key determinants of satisfaction and customer loyalty—accessibility, reliability, comfort, safety, and security—before and after app adoption. Results show significant improvements across all variables. This dataset is ideal for researchers studying public transportation, technology adoption, and user satisfaction in emerging markets. Future research could investigate additional factors such as service quality, availability, and perceived value, as well as extend the study to other Malaysian states.