Dataset to "Impersonal Multilingualism and Ethnocultural Stereotyping in Japanese Product Design, Naming and Advertisement"

This dataset was compiled by the author as part of the bachelor’s thesis “Impersonal Multilingualism and Ethnocultural Stereotyping in Japanese Product Design, Naming and Advertisement.” It consists of 240 visual examples of foreign-language use in the Japanese commercial linguistic landscape. All items are provided as screenshots (images) and are systematically numbered (#1–#240). Each numbered item corresponds to an entry in Table 1 of the thesis. In some cases, a single screenshot contains multiple relevant items, reflecting the original context in which the data appeared (e.g., product groupings, advertisements, or social media posts). Data sources include: Department store websites: Takashimaya, Mitsukoshi, Hankyū, Seibu Sogō, Daimaru Matsuzakaya 100-yen stores: Daisō, Watts Social media platforms: Instagram and X The dataset captures a range of commercial contexts, including product packaging, branding, advertisements, and promotional materials.