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U.S. sales revenue and promotional spending for leading selling prescription medicines according to dollar sales in 2010.

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Figshare2015-12-02 更新2026-04-29 收录
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https://figshare.com/articles/dataset/_U_S_sales_revenue_and_promotional_spending_for_leading_selling_prescription_medicines_according_to_dollar_sales_in_2010_/671886
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Sources: Direct-to-consumer advertising data provided by Kantar Media; promotion to professionals data derived from the IMS Health Integrated Promotional Services™, 2010™ and excludes epromotion and expenditures for conferences and meetings depicted in Table 1; sales data derived from IMS Health Use of Medicines 2010.
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2015-12-02
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