Social commerce as share of total e-commerce worldwide 2018-2028

Social commerce has become increasingly significant in the e-commerce sector. In 2023, sales through social networks accounted for an estimated 18.5 percent of total online sales. This figure is expected to continue growing in the coming years.Who has grown a liking for this channel?The term "social commerce" is gaining traction worldwide. In 2024, global revenues generated through social media platforms were forecast to reach nearly 700 billion U.S. dollars, an increase of roughly 23 percent compared to the previous year. However, some countries have embraced this sales channel more vigorously than others. Leading the way in social shopping are Thailand, Colombia, and China. In 2023, approximately nine out of ten internet users in these countries made purchases through social networks.The future of shopping is liveLive commerce has grown in popularity in recent years. Its prevalence is only expected to increase as companies utilize livestreaming technologies more and more for promotional and marketing purposes. Digital shoppers benefit from live commerce because it offers attractive discounts as well as inspiration and ideas. In 2022, Facebook was the leading social network platform where internet users purchased products during live streaming events. As with social commerce, Asian countries have paved the way for this highly interactive shopping experience. In 2023, over seven in ten consumers engaged in live shopping in China, India, Thailand, and United Arab Emirates.

社交电商在电子商务领域日益凸显其重要性。至2023年，通过社交网络产生的销售额预计占总在线销售额的18.5%。这一比例预计在未来几年将持续增长。何人已对此渠道产生偏好？全球范围内，‘社交电商’这一术语正受到广泛关注。预计到2024年，通过社交媒体平台产生的全球收入将达到近7000亿美元，较上年增长约23%。然而，一些国家对此销售渠道的接纳程度高于其他国家。泰国、哥伦比亚和中国在社交购物领域处于领先地位。至2023年，这些国家约有九成的互联网用户通过社交网络进行购物。购物的未来——直播电商近年来逐渐流行。随着企业越来越多地利用直播技术进行促销和营销，其普及度预计将进一步提升。数字消费者从直播电商中受益，因为它不仅提供诱人的折扣，还激发灵感和创意。在2022年，Facebook成为互联网用户在直播活动中购买产品的领先社交网络平台。与社交电商类似，亚洲国家在这一高度互动的购物体验中起到了引领作用。至2023年，中国、印度、泰国和阿联酋有超过七成的消费者参与了直播购物。

搜集汇总

背景与挑战

背景概述

该数据集统计了2018年至2030年全球社交电商占电子商务总额的百分比，包含历史数据和未来预测。数据由Statista研究部门发布，覆盖全球范围，重点反映社交电商在电子商务中的增长趋势及区域差异。