From Digital Influence to Sustainable Consumption: The Mediating Role of Brand Trust in the Relationship between Influencer Credibility, AI-Generated Content, and Electric Vehicle Purchase Decisions

The individual-level respondent data cannot be disclosed or publicly presented due to confidentiality and privacy considerations concerning both the respondents and the brand examined in this study. However, to ensure transparency and support the validity of the research findings, the results of the data processing and analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM) may be presented.