Effectiveness of celebrity marketing in the United Kingdom (UK) 2016

This statistic shows the results of a survey among in-house marketers on the effectiveness of celebrity marketing as part of selected marketing strategies in the United Kingdom (UK) as of May 2016. The survey found that 98 percent of marketers stated that celebrities were either highly effective or quite effective as part of social media promotion. Only 13 percent of marketing professionals thought of celebrity marketing as highly effective for crisis management.

本统计数据显示了截至2016年5月，在英国（UK）进行的一项针对内部营销人员的调查结果，该调查旨在评估名人营销在所选营销策略中的有效性。调查结果显示，98%的营销人员认为名人营销在社交媒体推广方面具有高度或相当高的有效性。然而，仅有13%的营销专业人士认为名人营销在危机管理方面具有高度有效性。