Travel - SAMPLE

Alliant Travel audiences are built using product-specific e-commerce data as a study group, that is then joined to an offline cooperative database of direct-to-consumer purchase transactions, demographics, and lifestyle information. The analysis of the combined data is used for predictive modeling to identify other households in the cooperative that have shared characteristics to predict purchase from Travel related brands or show interest in traveling.

Samples/Tables Included:
-Airlines
-Hotels
-Travel Booking Websites
-Car Rental Brands
-Theme Parks and Resorts
-Travel Frequency
-Travel type

Sample Fields Included:
- Airbnb Buyer Propensity
- Budget Car Rental Buyer Propensity
- Carnival Cruise Buyer Propensity
- Expedia Buyer Propensity
- JetBlue Buyer Propensity
- Lyft Buyer Propensity
- Six Flags Buyer Propensity
- National Park Visitor Propensity
- Frequent Flyer - Propensity
- Vacation and Travel Products

搜集汇总

背景与挑战

背景概述

该数据集融合线上旅游产品消费数据与线下消费者交易及人口统计信息，覆盖航空、酒店、租车等旅游细分领域，包含Airbnb、Expedia等品牌的购买倾向预测指标，用于识别潜在旅游消费群体。