WholeTraveler Anonymized Data Phase 1

Phase 1 of the WholeTraveler Study data collection consisted of an online-only survey. This survey captured data on three categories of observable variation in the population relevant to transportation decisions. First, the survey collected traditional demographic data such as age, gender, income, and education level. Second, it collected data across personality, psychological, and preference categories. This included:
1. The "Big Five" inventory personality traits: openness to new experience, conscientiousness, extroversion, agreeableness, and neuroticism;
2. Risk and time preferences; and
3. Environmental preferences.

Third, the survey collected data on historical behavior patterns including:
1. Adoption of (as well as interest in) new technologies or innovations (e.g., smartphones, PEVs, solar panels, adaptive cruise control [ACC]);
2. Car ownership history and current car ownership status;
3. Recent mode use across different time scales (e.g., previous week, previous month, previous year); and
4. Timing of major life events such as starting a family as well as overall lifecycle trajectory patterns.

Data from Phase 1 and Phase 2 are linked by a unique respondent identifier. Anonymized versions of the Phase 1 and Phase 2 data are both available on Livewire.