eCommerce Benchmark KPIs: Household Care in Vietnam

In 2023, next to an add-to-cart rate of 14.2%, a cart abandonment rate of 79.6%, and a conversion rate of 2.9%, the eCommerce Benchmark KPIs for Household Care in Vietnam also consist of an AOV of US$29.5, a discount rate of 15.1%, and a return rate of 1.6%.

在2023年，越南家庭护理类电子商务基准关键绩效指标（KPI）包括14.2%的加入购物车率、79.6%的购物车放弃率、2.9%的转化率，此外还包括平均订单价值（AOV）为29.5美元、15.1%的折扣率和1.6%的退货率。