Consumer Survey (June 1965)

Omnibus survey from the area of market research.

Topics: Assessment of price development and income development;
beverage consumption; familiarity of artificial fiber products; bread
consumption and known types of bread; radio commercials and television
commercials; judgement on advertising effectiveness of traffic
education posters; opinion leadership in consumer matters; pioneering
consumer behavior; knowledge of traffic regulations; number and type of
personal traffic accidents; possession of drivers license and annual
distance driven; possession of electrical appliances; attitude to
students; knowledge about measures to promote studies; judgement on the
situation of Berlin; club membership; social ties; reading newspapers;
condition of health and health complaints; party preference;
self-classification; expenditures for the children.

Demography: age (classified); sex; marital status; religious
denomination; school education; professional position; employment;
household income; size of household; composition of household; head of
household; number of adults in household; city size.

Interviewer rating: social class of respondent; judgement on economic
situation of respondent; weekday of interview.