European consumers who bought fashion from a lower-priced retailer 2023, by category

According to a survey conducted in 2023, 11 percent of European consumers purchased apparel form a lower-priced retailer than they usually would as a 'trade-down' action to save money. An even higher percentage employed the same method when it came to purchasing footwear.

据2023年的一项调查，11%的欧洲消费者在购买服装时选择了比平时更低价格的零售商，以此作为降低成本的‘降级购买’行为。在购买鞋类产品时，采用此种方法的比例更高。