The use of social networks for professional purposes in France 2018-2019

From the percentage points represented, it can be observed that all uses of social networks for professional purposes have increased in France since 2018. For the increase of company visibility, professional contact maintenance and commercial prospecting, an approximate growth of 13 percent can be observed until 2019. Business professionals also use social media to keep up to date with te brand to 69,5 percent in 2019 which is around 14 percent more compared to the year before. The creation of potential partners is measured with a 6,4 percent increase from 2018 to 2019, the job search remains the lowest development with 4,2 percent growth in usage.

从所表示的百分比点来看，自2018年以来，法国在专业用途上对社交网络的运用普遍上升。为了提升公司知名度、维护专业联系以及进行商业开拓，至2019年，这一增长幅度约为13%。商业专业人士亦利用社交媒体保持对品牌的最新了解，2019年达到69.5%，相较于前一年增长了约14个百分点。潜在合作伙伴的创建量自2018年至2019年增长了6.4个百分点，而求职方面的使用增长率则保持在最低，增幅为4.2个百分点。