New Ways to Make People Save: A Social Marketing Approach
收藏NBER2009-02-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w14715
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资源简介：
In this study, we use a social marketing approach to develop a planning aid to help new employees at a not-for-profit institution contribute to supplementary pensions. We employed different methods, such as surveys, focus groups and in-depth interviews, to "listen" to employees' needs and
提供机构：
美国国家经济研究局
创建时间：
2009-02-01
