Total revenue of online shops in the clothing segment in Germany 2021

In 2021, the most successful German clothing shops generated a collective e-commerce revenue of around 13.14 billion euros. As is clear from the graph at hand, figures have only grown during the specified time period. The data originates from a study conducted in cooperation with the EHI Retail Institute for the 13th time. The study, E-Commerce Market in Germany in 2022, lists the 1,000 largest German online shops for consumer goods (with a focus on B2C), based on online revenues generated in 2021. E-commerce success story Looking back at total B2C e-commerce revenue figures in Germany during the last two decades, the growth has been consistent . Forecasts regarding the number of e-commerce users in Germany are optimistic as well, predicting 67.9 million in 2023. Considering that the German population, based on recent figures, is around 83 million people, both current e-commerce user numbers and expected ones are significant. Fashion is one of the leading segments in terms of e-commerce revenue growth in Germany, after electronics and media. There’s always a way back The rise of online shopping brings forth the fact that there is one experience which is a constant part of the process, namely consumers returning packages with items that they first bought, but then decided not to keep. The popularity of online shops among customers largely depends not only on their product selection and successful delivery services, but also clear and easy to follow return policies. About 51 percent of internet users in Germany have returned a product they bought online in the last 12 months, this is ranks them third in the world for number users who have returned something they bought online. On average, the German online shopper also receives the most packages per year, compared to other European neighbors.

于2021年，德国最成功的服装店共计创造了约131.4亿欧元的电子商务收入。从所提供的图表中显而易见，在指定的时间段内，数据呈现出持续增长的趋势。此数据源自与EHI零售研究所合作进行的第13次研究。该研究《2022年德国电子商务市场》根据2021年在线产生的收入，列出了德国1,000家最大的消费品（聚焦于B2C）在线商店。回顾过去二十年间德国B2C电子商务总收入的数据，其增长始终如一。关于德国电子商务用户数量的预测同样乐观，预计到2023年将达到6790万。考虑到根据最新数据，德国人口约为8300万人，无论是当前还是预期的电子商务用户数量均十分显著。在德国，时尚是电子商务收入增长的主要领域之一，仅次于电子和媒体。随着网络购物的兴起，一个事实不容忽视，那就是消费者在购买后决定不保留商品并退货的体验始终贯穿于整个过程中。顾客对在线商店的喜爱程度不仅取决于其产品选择和成功的配送服务，还依赖于明确且易于遵循的退货政策。大约51%的德国互联网用户在过去12个月内退回了他们在线购买的商品，这使得他们在全球范围内因退货用户数量排名第三。与欧洲其他邻国相比，平均而言，德国的在线购物者每年收到的包裹数量也最多。