eCommerce Benchmark KPIs: Philippines

In 2023, next to an add-to-cart rate of 10.1%, a cart abandonment rate of 87.2%, and a conversion rate of 1.3%, the eCommerce Benchmark KPIs in the Philippines also consist of an AOV of US$57.1, a discount rate of 15.3%, and a return rate of 6.6%.

在2023年，菲律宾的电子商务基准关键绩效指标（KPIs）包括10.1%的加入购物车率、87.2%的购物车放弃率、1.3%的转化率，此外，平均订单价值（AOV）为57.1美元，折扣率为15.3%，退货率为6.6%。