Media convergence

This dataset was derived from a questionnaire survey, including online surveys and field surveys, to test the reliability and validity of the media convergence perception scale. The questionnaire consisted of two parts. The first part was related to the 38 items generated in the prior step. The socio-demographic characteristic information of interviewees was captured in the second part. In addition, there was an additional question about whether respondents have used CLCM before, which is essential for the following data analysis. In July 2021, 966 questionnaires were received, of which 428 were online and 538 were filled in the offline paper. A total of 153 samples with missing data or the same score were eliminated, and finally, 813 valid samples were retained to validate the scale.