Western Balkan Journal of Agricultural Economics and Rural Development

Complexity of doing business activities in agribusiness sector requires special attention to the choice of sales distribution channels. One of key goals of any enterprise’s business is reliable and cost-effective delivery of final product to the end user (customer). In this supply chain, it is important to preserve the quality of product, as well as to retain current consumers, while on that way to recommend to the new one. As was noted by Harimurti et al. (2019) with appropriate and efficient distribution, the choice of sales channels will lead to situation that consumers will get their products more easily. Today’s market imposes certain requirements according to distribution to end consumers. In line to that Siddharta et al. (2017) conclude that all products must be distributed by certain methods and on realistic basis.