Understanding of Black Friday in Italy 2019

In a survey conducted in 2019, 70.7 percent of respondents in Italy saw Black Friday as a good opportunity to buy Christmas gifts. Nevertheless, 43.1 percent of interviewees declared that Black Friday was only an excuse to purchase things they would have never bought otherwise.A further survey about purchasing intentions reveals that most of the Italian respondents planned to buy something on Black Friday.

在2019年进行的一项调查中，意大利的受访者中有70.7%认为黑色星期五是一次购买圣诞礼物的绝佳机会。然而，43.1%的受访者声称黑色星期五仅仅是一个购买他们原本不会购买的商品的借口。关于购买意图的进一步调查显示，大多数意大利受访者计划在黑色星期五购买商品。