eCommerce Benchmark KPIs: Sports Equipment in Malaysia

In 2023, next to an add-to-cart rate of 10.1%, a cart abandonment rate of 77.7%, and a conversion rate of 2.2%, the eCommerce Benchmark KPIs for Sports Equipment in Malaysia also consist of an AOV of US$86.4, a discount rate of 10.1%, and a return rate of 2.6%.

于2023年，马来西亚体育设备电子商务基准关键绩效指标（KPI）中，除10.1%的加入购物车率、77.7%的购物车放弃率及2.2%的转化率外，还包括平均订单价值（AOV）为86.4美元、10.1%的折扣率和2.6%的退货率。