According to a survey conducted among Generation Z consumers in the United States in September 2023, 77 percent said the value of products and services was a leading driving factor when they were maki
This study investigated the effects of AI-powered online shopping service attributes and Generation Z consumer characteristics on the attitudes and behaviors of Generation Z consumers. Using focus gro
This dataset contains survey responses from 100 Indonesian Generation Z to examine the factors that influence sustainable purchase intention based on the extended Theory of Planned Behavior (TPB). The