Acxiom Real ID

Acxiom’s Real ID native Snowflake application puts the power to manage your customer data and resolve identities exactly where it belongs -- in your hands.

Generate Real IDs using personally identifiable information (PII) securely within Snowflake, and most importantly, without ever needing to transfer your PII outside of your own Snowflake account. Acxiom’s Real ID assigns precise identifiers at scale using the native application framework which also provides data access controls, secure data sharing and privacy governance. It enables the development of data-driven creative, media activation at scale and measurement – again requiring no movement of PII.

Acxiom brings world-class identity resolution to you.

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DATA SAFETY AND SECURITY

Your PII data remains in your own protected cloud environment. PII data is never moved or exchanged with any third parties. Real ID uses Snowflake's native application framework to securely assign Real IDs. <br/>Acxiom is an industry leader in consumer privacy and data governance, with a history and reputation for ethically sourcing and credentialing data. You can be confident all touch points are collected and managed in a compliant manner.

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Installation and User Instructions<br/>Please see Acxiom Real ID User Guide, linked in the documentation section

搜集汇总

背景与挑战

背景概述

Acxiom Real ID是一款基于Snowflake平台的原生应用，支持在用户自有账户内安全处理个人身份信息(PII)并生成唯一标识符，无需转移数据即可实现大规模身份解析。该解决方案提供严格的数据访问控制和安全共享机制，确保所有操作符合隐私治理规范。