The impact of social and environmental factors on cryptocurrency investment behavior among Gen Z in Thailand

Cryptocurrency has sparked the interest of Generation Z in Thailand, prompting an exploration into the factors driving their investment decisions. This study employs a mixed-methods approach, combining quantitative analysis and qualitative insights from Crypto Experts, to unveil the complexities of cryptocurrency investments among Gen-Z.Quantitative findings highlight the significance of financial knowledge and risk-taking in influencing investment choices. The Fear of Missing Out (FOMO) emerges as a powerful motivator for this cohort.Qualitative interviews with Crypto Experts reinforce the importance of knowledge and reveal the subtle influence of influencers and peer pressure.This research has implications for stakeholders, emphasizing the need for accessible cryptocurrency education, emotional intelligence tools, and transparent regulatory guidelines. As cryptocurrency evolves, support for informed and responsible investments among Gen-Z becomes paramount.