STRATEGIES FOR DEVELOPING INTELLECTUAL POTENTIAL IN SMALL AND MEDIUM-SIZED BUSINESSES AND THEIR IMPACT ON ECONOMIC GROWTH

This article examines modern strategies for developing intellectual potential in small and medium-sized enterprises (SMEs) and analyzes their impact on enterprise efficiency and economic growth. The study highlights the importance of innovative management, digital technologies, employee training, and knowledge management systems in business development. The findings indicate that the effective use of intellectual capital increases the competitiveness of enterprises, creates new jobs, and contributes to national economic development.