U.S. market share of the top energy drink brands 2023, based on dollar sales |能量饮料数据集|市场份额数据集

Red Bull was the leading brand within the United States energy drinks market in the 52 weeks ending on May 21, 2023 responsible for almost one half of all sales. This translated into sales of around 7.34 billion U.S. dollars for the energy drink brand. Monster Energy followed in second place, with almost 30 percent market share. Celsius, Bang, and Rockstar also featured in the top five energy drinks of 2023. Red Bull’s success story Red Bull is the primary energy drink brand sold by Red Bull GmbH, an Austrian beverage company which was created in 1987. Red Bull’s brand value reached over 18 billion U.S. dollars in 2023. Part of the appeal of the beverage may be in part to its advertising. It has created extreme sports events such as the Red Bull Air Race and the Red Bull Cliff Diving World Series and owns multiple sports teams in racing and soccer. Clever television advertising also helped Red Bull become a household name. What are the effects of energy drinks? Energy drinks are part of the non-alcoholic beverage industry and can be manufactured with or without carbonation. They contain different stimulant compounds which provide mental and physical stimulation, making the consumer feel more awake. Caffeine is the most common stimulant used within energy drinks, other ingredients can include sugar, sweeteners, herbal extracts, and various vitamins. Such products can be harmful if consumed in excess.

在截至2023年5月21日的52周内，红牛品牌在美国能量饮料市场中位居领先地位，其销售额几乎占据了市场总销售额的一半。这一成就转化为红牛能量饮料品牌约73.4亿美元的销售额。怪兽能量紧随其后，市场份额约为30%。冰露、班加和摇滚星也跻身2023年销量前五名的能量饮料品牌。红牛的成功传奇红牛是红牛GmbH（一家成立于1987年的奥地利饮料公司）销售的主要能量饮料品牌。到2023年，红牛的品牌价值已超过180亿美元。该饮料的吸引力部分源于其广告宣传。红牛创立了极限运动赛事，如红牛空中赛和红牛悬崖跳水世界系列赛，并拥有多个赛车和足球运动队伍。巧妙的电视广告也助力红牛成为家喻户晓的品牌。能量饮料的影响能量饮料属于非酒精饮料行业，其生产过程中可添加或未添加碳酸。它们含有不同的刺激性化合物，能够提供精神和身体上的刺激，使消费者感觉更加清醒。咖啡因是能量饮料中最常见的刺激性成分，其他成分可能包括糖、甜味剂、草药提取物和各种维生素。过量饮用此类产品可能有害。